Samsung Aims To Shift Smartphone Sales Focus On India From China


Samsung has reportedly cut its smartphone production in China to cope up with declining sales in the country and will now shift its focus to its facilities in India and Vietnam.

Image courtesy : Google

In a recent report Nikkei Asian Review reported that Samsung Electronics is cutting its smartphone production in China to cope with falling sales in the country. This step however indicates how the South Korean tech giant is struggling to maintain a firm foothold in the growing competitive smartphone market.

Moving forward

Samsung is strengthening its production lines in Vietnam and India, targeting rising demand in these fast-growing markets as well as making them production bases for exports to the global market. However, the company has not revealed whether it would shut down its production line at Tianjin Samsung Telecommunication Co (TSTC).

The South Korean tech giant in July inaugurated a new 35-acre facility in India which is touted as the world’s biggest mobile manufacturing plant. The company is currently making 67 million smartphones in India. And with the new plant being functional, it is expected to manufacture nearly 120 million mobile phones.