Crompton’s Electrical Consumer Durables Segment Grew 10 Per cent


Company shared that its total income for the year was Rs 4,478.9 Croress. These figures represent a growth of about 11.1 per cent (GST adjusted)

Mathew Job CEO CGCEL along with Soha Ali Khan launches Anti-Bac LED Bulb

“The Board of directors, at its meeting held on 21st May 2019 approved the results of the Company for the quarter and year ended 31st March 2019. Total Income for the quarter was Rs. 1,206.9 Crs, a growth of 7.2 per cent year on year (y-o-y). Electrical Consumer Durables segment grew by 10 per cent, driven by strong performance in Fans, Pumps and Coolers. Total income for the year was Rs 4,478.9 Crs, a growth of 11.1 per cent (GST adjusted)”, read an official statement released by Crompton Greaves Consumer Electricals Limited.

Crompton’s profit after tax at a consolidated level for Q4FY19 was at Rs 140.5 crores and FY19 was at Rs 401.4 crores. The board of directors at Crompton recommended a dividend of Rs 2/share.

Company’s MD Shantanu Khosla said “ECD segment has shown good results and our ongoing efforts in driving innovation with the introduction of ‘Aura Fluidic’ and ‘Air Buddy’ have helped continue the momentum.”

Launch of anti-bac LED bulb

The company had recently announced the launch of an LED bulb that it said is equipped with bacteria killing abilities. Crompton shared that its Anti-Bac LED bulb has proven efficacy in killing aspergillus niger, bacillus cerus, escherichia coli, staphylococcus aurus, yeast, molds and other wide spectrum of harmful germs and bacteria.

Khosla added, “In lighting, the introduction of ‘Anti-Bac’ has met with very good response and the core LED segment continues to post healthy volume growth. Our accelerated focus on cost has delivered double digit EBIT margins in Lighting, in line with our objectives.”

It is to be noted here that Crompton had roped in Bollywood actress Soha Ali Khan to launch its anti-bac bulb in India. Rajesh Naik, business head, Lighting, CGCEL, at the time of this launch had said, “Light of different wavelengths have been used for various specialized applications e.g. UV for sterilization, IR for pain relief etc. We are putting light to work for our consumers in new and exciting ways. Our consumer insights revealed that the concern on hygiene in homes coupled with leading a quality life is becoming increasingly relevant.”

The company had also said that it will be incorporating a multimedia campaign with the inclusion of TV, Digital, OOH and PR mediums. The TVC, released by the brand, further talks about the importance of having a safe and healthy environment for all consumers.