Targeted at Indian youth, the new range of earphones introduced by Blaupunkt comes with a starting price of INR 499.
German audio tech brand Blaupunkt has announced the expansion of its business in India with the launch of an exclusive range of personal audio products.
The company has introduced wireless earpods BTW01, wireless earphones Floatz BE-01, and wired earphones EM01 in India. It aims to add more products in the personal audio segment in the coming months.
Targeted at Indian youth, the new range of earphones introduced by Blaupunkt comes with a starting price of INR 499. Floatz BE01 is being claimed by the company as one of the world’s lightest wireless earphones.
These products will be available on leading online platforms and offline stores across the country.
Expanding its business in India
A global leader in the audio technology industry for over 95 years, Blaupunkt said that it has combined durability and advance sound tech to the newly launched range of earphones and headphones.
The addition of personal audio products is expected to further boost its business in the country. The sound bars, sound towers, 2.1 speakers, and BT speakers from Blaupunkt have already become the best-selling home audio products in Indian market.
Excited about the launch of the exclusive range of Blaupunkt earphones and headphones in India, Andrzej Cebrat, Managing Director, Blaupunkt said, “Blaupunkt in India have already become leaders in soundbars and a range of home audio products. The launch of personal audio category, especially with a focus on wired & Bluetooth earphones and headphones, is growing exponentially characterized by fierce competition.”
Blaupunkt, which has 20+ years of experience in Indian audio products segment, aims to raise the bars in India market and meet consumer demands with best-in-class earphones.
Cebrat added, “With Envent as our India partner for Audio products, we believe that our wired and wireless earphones are perfect companions for Millennials and Gen Z, that too in a price range that fits every pocket.”
