- The company seems to be targeting professional photographers with this launch
- Canon had recently opened its first experience store in India
Canon has launched a new professional camera lens in India. Dubbed, RF85mm, Canon said that it will be retailing this camera lens for a price of Rs 2,19,995 in the country.
Company’s official statement read, “In line with the ever growing trend for portrait photography, the new RF85mm lens redefines what an 85mm lens can achieve on Canon’s EOS R system, enabling professional photographers to create beautiful bokeh effects.”
First Canon flagship store in India
The company has recently inaugurated its frist flagship store in India as well. Located in New Delhi, Canon is showcasing its complete product range at this store. Canon India is using the store to showcase cinema cameras, Canon printers and wide range of Canon lenses at the store. Canon also mentioned that it is currently present at more than 250 stores in 100+ cities in the country.
Eddie Udagawa, VP, Consumer Imaging and Information Centre, Canon India, said, “New Delhi is one of the key markets for us, not just in terms of customer base but also for being abreast with the technology trends that influence other markets. We look forward to receiving great feedback from our customers and add value to their imaging experience.”
Ultra-high resolution and autofocus function
As an L series RF lens developed for professional photographers using the EOS R system, the RF85mm f/1.2L USM utilizes the wide diameter and short back focus distance of the RF mount to achieve an 85mm lens with a bright aperture of f/1.2, ultra-high resolution and autofocus function.
With its large aperture of f/1.2, the RF85mm f/1.2L USM allows more light to enable photographers to control light exposure and its 9-blade circular aperture also delivers amazingly beautiful and soft bokeh. The f/1.2 aperture enables the capturing of sharp and crisp images in low light environments with a higher shutter speed.
The lens achieves a minimum focusing distance of 0.85m and 0.12x maximum magnification, expanding the shooting capability from close-ups of people to shooting small objects. The RF 85mm f/1.2L USM also features Canon’s Air Sphere Coating (ASC) to reduce lens flare and ghosting caused by reflections and improve image clarity and contrast when shooting into back-light.