The pricing of the smartphone makes it evidently clear that the Vietnam-based smartphone brand is targeting budget smartphone category in India
After making its entry into the Indian smartphone market in May 2018, Vietnam-based smartphone brand Mobiistar, has launched its first notch screen smartphone in the country. Priced at Rs 8,499, the Mobiistar X1 Notch will compete against the like of Realme C1, which is available at a starting price of Rs 7,499 on Realme website.
Carl Ngo, co-founder and CEO of Mobiistar, India and Global, said, “This smartphone brings latest trends in technology at a very compelling price for its users.”
The pricing of the smartphone makes it evidently clear that the Vietnam based smartphone brand is targeting budget smartphone category in India.
Mobiistar has partnered with Reliance Jio
Mobiistar has also announced its collaboration with Reliance Jio. A cashback of Rs 2,200 has been announced with newly-announced Mobiistar devices for Jio users. It is to be noted here that Reliance Jio has a very strong network in Tier-2 and Tier-3 cities in India.
With this collaboration, Mobiistar may be able to project its smartphone in rural markets as well. Many brands have started projecting affordable range of consumer electronic products and smartphones in the rural markets lately.
Other smartphones in the Mobiistar India smartphone family include CQ, XQ, C1 Lite, C1, C2, E1 Selfie, X1 Dual and C1-Shine. Interestingly, all these smartphones are priced in the Rs 5,000 to Rs 8,500 range.
Mobiistar X1 Notch smartphone features
The Mobiistar X1 Notch smartphone features a 5.7-inch HD+ display. Going with the trend, the brand has given it a notch display. Mobiistar will be selling 2GB + 16GB and 3GB + 32GB variants of the smartphone in the Indian market.
Both the cameras on the front and rear are 13 MP sensor units that the brand claims are AI enabled. The glossy finish at the back makes the smartphone look quite similar to many other smartphones in the market. Security options on the Mobiistar X1 Notch smartphone include facial unlock and a finger print sensor.
It supports Dual Volte sim cards. Mobiistar says that users can increase the storage capacity on the smartphone by up to 128 GBs.