- OnePlus is now looking forward to operating 100 such experience stores across 50 cities by the year 2020
- The brand currently has over 25 experience stores in the country
OnePlus has launched its first Experience Store in Coimbatore. A company official has informed that the company aims to open 100 experience stores across 50 cities in India by 2020. The new store was inaugurated by actress Sruthi Haasan and is a part of its ongoing offline expansion plan.
Increased focus on expanding its offline footprint
OnePlus India Regional Marketing Head, Darshana Bala stated that the new store launch was in line with the company’s increased focus on expanding its offline footprint across India.
The brand currently has over 25 experience stores in the country, nearly 70 service centres, and is present in 2,000-plus large format retail stores across India, Bala said in a press release on Sunday.
Bala added that OnePlus is now looking forward to operating 100 such experience stores across 50 cities by the year 2020, with a special focus on tier 2 cities and beyond as well. The company also recorded a revenue of Rs 700 crore during the Amazon Great Indian Festival sale this year.
