- The company aims to reach out to a wider audience and create a loyal customer base in India.
- As reported, the products will also be available on third-party e-commerce websites to reach a wider audience.
Initially, the brand had stepped into the Indian Market for the first time in January 2019 with a range of audio products such as wireless earbuds SOLO and Airtouch, Bluetooth wireless earphones Grip, edge and swing, and wired headphones Bash and Plunder.
Mr. Rohit Nandwani, COO, Hammer says “Majority of our target audience works and lives at a frenetic pace. They demand the best products to be available in a wide range of options to select from, with prompt service and rightly priced. Bringing the sales of our products online will add on to our regular demands. Many loyal customers prefer to purchase products directly from the brand’s website as it adds a sense of dependability and trust. With sales on our website, we are confident to be able to reach out to a larger audience and turn them into loyal customers of Hammer. The personal audio, fitness and home audio sector in India has a huge competition; however, it lacks brands with an intense sense of market intelligence and high-standards of product. We aim to bring that into this segment and be a leader in this segment.”
Reaching the Indian Market
Talking about brand’s aims and goals in Indian market segment, he also added, “Along with the choices, consumers also need quality among the products, they look for a brand’s promise and do not want to risk incurring financial loss with expensive gadgets. We have a robust pipeline ready in terms of product portfolio and range that we would be bringing for the Indian customer base. We also aim to expand our brand’s reach into the mass premium product segment. We look forward to some exciting times ahead.”
Hammer products are also known for its Athleisure look along with their technological advances in their fitness and audio products. The company also claims to have a portfolio which is a mix of audio accessories and wearables accessories.