iVOOMi, Chinese electronic major, announced its strategic alliance with the e-commerce giant Flipkart, to capitalize on latter’s Market Intelligence support, in order to extensively penetrate into Tier – 2,3 & 4 cities in India. iVOOMi, turned one of the most preferred Smartphone brands in India powered by innovation and value.
Considering the competitive market scenario, the brand has made this compelling move to facilitate its R&D in Hong Kong and China with timely support on detailed analytics of Smartphone usage in the most diversified and highly fragmented Tier – 2, 3, 4 cities in India. The objective is to build a niche and targeted product development process and strategies, to scale up bottom line results. The brand iVOOMi has also chosen Flipkart as its exclusive sales partner for its upcoming range of Smartphone.
Ashwin Bhandari, CEO, iVOOMi India stated that iVOOMi has been successfully scaling up its sales in India through electronic and online modes of retail.
Under this collaboration, iVOOMi and Flipkart would work closely towards delivering future technology products to Indians across the country. The key objective is to provide the specs incorporated in the expensive range of smartphones, in the much affordable price, to its large number of user base. Flipkart supports the brand not only in selling and identifying the nature of products, designs, form factors and technology through its series of intelligence reports, but also corroborates to propel marketing for iVOOMi to capture substantial share in the market.
By Baishakhi Dutta