RCA Launches New TVs Focused on Both Metro and Small City Consumers

  • The company says that the new TVS will support 10 languages
  • The company has launched the TVs ahead of the festive season as maximum spending on consumer electronics happens at this time

Westway Electronics Ltd in association with Radio Corp. of America (RCA) has launched five new variety of smart TVs in India. The company will sell these new products on Amazon under the Weston TV brand ahead of the festive season.

The company has launched RCA 32-inch HD ready Smart LED TV priced at Rs 10,999, RCA 43-inch HD smart LED TV priced at Rs. 19,999, RCA 124 49-inch full HD smart LED TV priced at Rs 27,999, RCA 124 49-inch 4k Ultra HD smart LED TV priced at Rs. 30,999 and RCA 55-inch 4k ultra HD Smart LED TV Priced at Rs. 35,999.

New TVs focussed on metro cities and small-town consumers

The company through these launches is trying to focus on metro based as well as small town consumers ahead of the festive season. Maximum spending on consumer electronics happens around Diwali in India.

Sumit Maini, Managing Director, Weston Television said With this TV range, we are focusing on metro cities, as well as small cities. We were the first to bring colour televisions in Indian market and with our new products we are maintaining the same name and fame that we have received over the years.”

He added, “In fact, we are sure that with the current products we will be able to increase our customer base and brand loyalty.”

Features of the new TVs

According to the company, the TVs come with 4k smart technology which includes quantum backlit technology unique UI feature and app store with over 500 applications. The TVs are also equipped with 10 language support (English, Hindi, Urdu, Marathi, Nepali, Bengali, Kannada, Tamil, Telugu, Malayalam) said the official statement from the company. The TVs come with easy screen display which can play UHD video, YouTube videos.

Maini, further added, “Television brand is aware that spending in India takes place between August and December every year because of a range of festivals that dot this period. “It begins with Raksha Bandhan and chugs ahead with Ganesh Chaturthi and gathers steam in September with Navratri, Durga Pooja and Dussehra, only to move at a superfast speed during Diwali, until the calendar year ahead.”