- Mi, BoAt, Boult, JBL and Sennheiser among top selling brands during Amazon Prime Sales
- Xiaomi emerged as the top consumer electronics brand by unit sales
Members from over 70 per cent pin codes of India shopped this Prime Day said Amazon India. More than twice as many customers signed up for a Prime membership during the announce to event period compared to last year; Over 40 per cent of new members came from cities outside the top 10 cities including Durgapur, Kurukshetra, Hooghly, Guntur, Satara, Bharuch, Chittoor among others.
This Prime Day, as per the company, was the biggest sales event ever for Amazon devices in India. Echo Dot and Fire TV Stick with Alexa Voice Remote were among the top selling deals in India, with Fire TV Stick being the top-selling deal across all categories this Prime Day. Top sellers (excluding Amazon Devices) in India included Syska 9-Watt Smart LED Bulb compatible with Amazon Alexa, BoAt Rockerz Sports Bluetooth Wireless Earphone and Godrej Aer Pocket Bathroom Fragrance.
Top selling large appliances
Top selling large appliances included Samsung’s top-load washing machines, Bosch’s front-loading washing machine/dishwashers and LG and Whirlpool refrigerators. Customers also gave a big thumbs up to the newly launched IFB Alexa-enabled washing machine, Whirlpool’s top-load washing machine & Haier’s side-by-side refrigerator.
Top selling smartphones
Top selling smartphones included Apple iPhone XR, Prime day launches OnePlus 7 – Mirror Blue, Samsung Galaxy M40 – Cocktail Orange, OPPO F11 Pro – Waterfall Gray, Redmi Y3, Samsung Galaxy M30 & M20, LG W30 – Aurora Green and flagship models of OnePlus 7 and OnePlus 7 Pro. Xiaomi was the number one selling smart phone brand by unit sales with Redmi Y3 being the highest selling smartphone on Amazon by unit sales. Customers purchased top deals in minutes including OnePlus 6T, Samsung Galaxy M10 and Apple XR.
Amazon saud that this Prime Day was the biggest sales event ever for Amazon devices in India. The most popular deal in India this Prime Day was the Fire TV Stick with Alexa Voice Remote.
Most bought consumer electronics
Headphones, Bluetooth speakers and cameras were the most bought consumer electronics. Top selling brands were Mi, BoAt, Boult, JBL and Sennheiser. Xiaomi emerged as the top consumer electronics brand by unit sales.
“Prime Day has become the biggest celebration of shopping, savings and entertainment that members, brands and sellers in India look forward to each year.” said Amit Agarwal, SVP and country manager, Amazon India. He added, “Prime members in India enjoyed shopping the deals and new launches, buying thousands of products from small & medium sellers, artisans, entrepreneurs and innovators and our sellers, Kala Haat artisans and emerging Launchpad startups all saw a sharp increase in sales. Our brand partners increasingly see Prime Day as the ideal event to offer highly anticipated and never-before seen products – giving these coveted items a launch like no other.”
Author – Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about playing cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.