Branding Gone Wrong: Samsung Account Tweets Using an iPhone

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This is not the first time that a brand’s marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people

Samsung’s official Nigeria Twitter handle, reportedly posted a tweet using an iPhone. The Twitter handle that goes by the name Samsung Mobile NG used an iPhone to tweet a Samsung Galaxy Note 9 smartphone promotional video. The offending tweet was promoting the organic LED display of the Samsung Galaxy Note 9.

The South Korea-based appliances, consumer electronics and smartphones giant had taken legal steps when something similar had happened last time. However, the actions the brand decides to take this time remain unclear at the moment.

The Samsung Nigeria Twitter account was deactivated for some time but it is back online now. The last official tweet made through the handle dates back to November 30, 2018.

More than 300 tweets made using iPhone Twitter app

YouTuber Marques Brownlee, who spotted the mistake, had also shared an image of the same confirming that the tweet was indeed made using the iPhone Twitter app. Brownlee has a history of unearthing incidences of a firm trying to promote its products via those of its rivals.

Luca Hammer, a Twitter analyst, posted on his handle that more than 300 tweets made by Samsung were posted using the iPhone Twitter app. The Samsung Nigeria Twitter account has now removed all such tweets from its historical feed.

Bloopers in the past

This is not the first time that a brand’s marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people. Ksenia Sobchak, Samsung’s brand ambassador for Russia, was photographed using an Apple iPhone X in public and on TV. Samsung had sued her for $1.6m (£1.26m) claiming breach of contract.

Bollywood actress Anushka Sharma was also caught promoting Google Pixel 2 Phone using Apple Twitter app last September. Reportedly, she was being paid by Google to promote the phone. However, things did not go as planned.

Ace Indian tennis player Sania Mirza and Hollywood actress Gal Gadot, famous for playing Wonder Woman, were also caught promoting Samsung smartphones using the Apple Twitter app.

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