Samsung Trails Xiaomi in Terms of Single Brand Retail Stores

  • Channelplay published the findings in one of its latest insights report
  • Xiaomi recently inaugurated its 2,500th store in India

China-based Xiaomi, in terms of single brand retail stores, is 44 per cent bigger than Samsung and over 48 per cent bigger than CCD. This findings were revealed by a retail and channel solution provider Channelplay.

“The growth in offline retail is largely motivated by the increasing need of experiential buying by Indian consumers. A large proportion of consumers prefer a physical product experience before buying and another significant proportion is reluctant in making financial transactions online, especially for high value products. This has largely established the need for brand experience stores,” informed Sundeep Holani, CEO, Channelplay.

Mi 2500 Store Opening

Xiaomi recently inaugurated its 2,500th offline store in India

Xiaomi, which is now present in smartphones, smart TVs, air purifiers, water purifiers categories among others, has recently inaugurated its 2,500th store in India. As a matter of fact, the company had started expanding in the offline channel last year.

Channelplay’s official statement read, “Among the 11 product based industries evaluated, Xiaomi emerged as the leader with the largest exclusive brand network in India. This is inclusive of all the single brand retail outlets Xiaomi – Mi Home, Mi Studio and Mi Stores. The second dominant player also belonged to the electronics category – Samsung India, followed by Cafe Coffee Day(CCD), Dominos India, and Bata making it to the top five.”

Xiaomi sold more than 12 million devices this Diwali

Redmi India’s official Twitter handle recently revealed that the company had sold more than one crore twenty lakh devices this Diwali in the country. Retweeted by company’s global VP, Manu Kumar Jain, the tweet mentioned that these figures included 8.5 million smartphones.

The company had also shared that it has recorded 48 per cent growth YoY in terms of smart TV sales in India. Xiaomi had recently introduced one of its large screen TVs in India as well. Xiaomi was also able to sell more than three million ecosystem products this Diwali.

As of March 31, 2019, global shipments of the Xiaomi smart TVs had reached 2.6 million units, representing a year-on-year growth of 99.8 per cent. Excluding smart TVs and laptops, the Group’s ecosystem products, such as Mi Band, Mi Air Purifier and Mi Electric Scooter, also achieved robust sales growth.