Home-grown consumer electronics brand Onida is aiming a growth of 34 per cent this fiscal, touching Rs 10 billion sales on the back of retail expansion in non-metro cities.
Besides, Mirc Electronics, which owns Onida brand, is also betting on the new products in the TV and Micro Wave segments to be launched, the company said in a statement.
The company is eyeing a good growth in the air condition and TV panel segment and believes that GST regime has provided an equal level playing field in the sector and would help compete with the companies well settled in the segment.
Currently, Onida has around 8 per cent market share in the TV segment and the company expected to it grow to 10 per cent by the end of this fiscal.
Onida, presently, has a network of 4,000 dealers pan- India. It has manufacturing facility for air conditioners, washing machines and home appliances.
By Baishakhi Dutta