Apple Likely to Launch 3 iPhone Models in 2019

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The company will drop liquid-crystal display (LCD) entirely for the 2020 lineup and switch to the organic light-emitting diode (OLED panels)

Apple is reportedly planning to introduce three iPhone models this year, including an LCD-based iPhone XR successor.

The other two iPhone models will be the direct successors to the iPhone XS and iPhone XS Max phones, The Wall Street Journal reported citing people familiar with the matter.

The Cupertino-based company is also likely to add some new camera features to the upcoming iPhone models. As per the report, Apple plans to introduce a triple rear camera for the highest-end model and a double rear camera for the two other models.

Despite sluggish sales of iPhone XR, Apple has decided to continue with liquid-crystal display (LCD) screen for the model, partly because the “planned product has been in the product pipeline for months and can’t be altered easily”.

The company will, however, drop LCD entirely for the 2020 lineup and switch to the organic light-emitting diode (OLED panels), the report added.

The OLED panels are used in the iPhone XS and iPhone XS Max phones.

Dealing with slumping iPhone sales

Apple is struggling to keep the iPhone sales momentum with poor demand from China and other markets. The company recently expanded a promotional upgrade programme for iPhone XS and XR handsets to major markets around the world.

As the company has been facing strong headwinds globally, the move is seen as an attempt to lift sales of its iPhones.

Launched in November, the promotion offers prospective buyers with a higher iPhone trade-in value to put towards the purchase of a new iPhone XS and XR.

Apple and Qualcomm have been engaging in legal disputes for the past two years over patent infringement.

To avoid ban in China, Apple also made changes in iPhone iOS, exclusive for iPhone devices sold in Chinese market.

 

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