Panasonic India Innovation Centre Launches Seekit, a Bluetooth(R) Based Tracker

Mukul Yudhveer Singh


Available in two variants, Seekit Edge and Seekit Loop, Panasonic has priced the Seekit variants at Rs 1,599 and INR 1,299 respectively

Panasonic today announced the launch of an IoT based utility product – Panasonic Seekit. It is a portable and sleek Bluetooth(R) tracker that empowers users to simply tag their valuables, connect to the Seekit smartphone app and find them without any hassle.

Mr Manish Sharma, President and CEO Panasonic India and South Asia, speaking on the Seekit launch said, “We are largely focusing on both IoT and AI based solutions at our India Innovation Centre. The launch of Seekit is strategically aligned to our objective to create a smart and connected ecosystem. This is another step towards developing technologically advanced and convenient solutions for our consumers.”

Available in two variants, Seekit Edge and Seekit Loop, the company has priced the Seekit variants at Rs 1,599 and INR 1,299 respectively. Panasonic claims that Seekit will be available on various leading e-commerce platforms starting December 1st week.

Panasonic Seekit Features

Seekit features a separation indicator, proximity guidance, last seen location, bi-directional tracking, and voice alerts with high alert mode for tracking, low alert mode to avoid unnecessary alerts. Panasonic claims the battery to last for about 12 – 18 months without a charge depending on the variant and usage.

The Separation Indicator feature alerts the user as soon as the valuable is disconnected, reminding that the valuable is being left behind. These alerts can be customised in the user’s own voice too, especially useful in case of multiple Seekit devices. Proximity Guidance would help users towards their valuables. Seekit buzzes and glows reminding users in case they forget their phones. The design comes enabled with IP-65 for protection from rains.

Seekit battery and connectivity

Panasonic claims that Seekit provides connectivity range up to 100 ft. It says that that Bluetooth(R) 5 allows communication with a lower battery consumption, thus elongating the battery life. Seekit comes with a coin cell battery that eliminates the hassle of daily charging as per the company.

Mr. Manish Misra, Chief Innovation Officer, Panasonic India said, “India Innovation Centre is aligned to Panasonic’s objective i.e., to develop transformative business solutions in the space of Internet of Things (IoT) that further aids in better living. Seekit is a result of extensive research of consumer behaviour, where the solution uses IoT to safeguard valuables through our smartphone app while harnessing the power of Bluetooth(R).”