Haier’s New Range of Refrigerators Features Floral Patterns


The company claims to be giving its refrigerators a designer look. These will be available in 190 and 195 litre models.

Haier has introduced an all new VCM finish range of direct cool refrigerators in India. The refrigerators have been finished in blossom and serenity patterns.

Company’s official statement read, “The new VCM finish pattern is aesthetically designed to lend a premium finish with high gloss coating, keeping the customer’s needs and demands at heart, which is Haier’s core philosophy. The dual tone flower patterns are especially designed to add simplicity and sophistication to modern kitchens.”

Eric Braganza, President, Haier Appliances, India, said, “Haier is dedicated in its endeavor to proactively create solutions for Indian consumers. With the launch of our new range of floral patterns in DC refrigerators, we are expanding our range of aesthetically designed products that complement the efficiency and style quotient of consumers across all forms of kitchens, i.e., modern, traditional and contemporary.”

He added, “More importantly, Haier’s new range of refrigerators is customized to meet the needs of Indian consumers suffering from expensive power tariffs and helping them lower their power consumption. We at Haier, combine innovation with advanced technology to deliver optimal performance.”

Haier Direct Cool Refrigerator Features

The company has equipped these refrigerators with a technology that it claims can convert water into ice in just one hour. Haier’s official statement read, “Its features like 1 hour icing technology and diamond edge freezing technology enable faster cooling, power saving and product longevity.”

This technology, as per the company, not only increases cooling retention in the refrigerator, but also improves its overall performance. Haier has as designed the new refrigerator range in 3, 4 and 5-star models. The models are available in storage capacity ranges of 190 and 195 litres.