Samsung launches 44 New TV Models in India


South Korean leading consumer electronics brand, Samsung Electronics, has launched 44 new models of TVs in India and several meaningful innovations to give tough competition to its rivals.

By Belal Khan

(From left to Right) Rajeev Bhutani, Vice President, Cosumer Electronics, Samsung India Electronics; H.C. Hong, President and CEO, Samsung South West Asia and Taeho Park, Senior Vice President, Samsung India Electronics at the launch of Samsung 2016 TV line-up in New Delhi on Tuesday.

The 2016 line-up comprises the SUHD TV range in the premium segment, Smart TV range in the mid segment and Joy Beat range in the affordable segment. The entire range features eleven innovations across segments. Prices range from Rs 28,000 to Rs 24 lakh.

The new SUHD TVs with Quantum Dot Display offer Quantum Dot Colour and HDR 1000, which demonstrate ground-breaking advances in colour reproduction, brightness, contrast and details.

The company claims that, the state-of-the-art design with the world’s first bezel-less curved design and a new, easy and integrated Smart TV experience delivers an unrivalled entertainment experience.

The new range of Smart and Joy Beat televisions will come with a host of innovative features, catering to the unique needs of Indian consumers.

The Smart TV range with Smart Interface, Smart Content, Smart Convergence and Smart Play provides the most advanced Smart TV experience.

Also, the new Joy Beat range with a unique design and an integrated sound station with built-in tweeters will elevate your TV viewing experience.

“Samsung aims to revolutionize the concept of home entertainment with beautifully designed TVs to meet the changing needs of our consumers, depending on their budget and lifestyle. While we are introducing the best picture quality ever with Quantum Dot technology in our new SUHD range, we are also introducing meaningful innovations in our Smart and Joy Beat ranges. With these offerings, we aim to further consolidate our position as the market leader across segments,”  said Rajeev Bhutani, Vice President of Consumer Electronics, Samsung India.