Lenovo Aims to Capture 15 Per cent of Smart Wearable Market in India


The company has launched a digital smartwatch in India. Sebastian Peng said that Lenovo wants to establish a fitness network in the country

Pic source – Flipkart India

Lenovo has introduced its latest digital smartwatch – Ego in India. Priced at Rs 1,999, Lenovo Ego smartwatch, as per the company is compatible with both iOS as well as Android devices. The company said that it is retailing it exclusively through Flipkart and Croma stores.

Sebastian Peng, head, Lenovo MBG Ecosystem said, “Lenovo Ego brings a full-featured digital smartwatch with extensive compatibility across mobile platforms, long lasting battery and ultimate remote camera feature providing a better fitness experience to consumers.”

He added that the company is looking to capture 15 per cent of India’s smart wearables market. Peng metioned, “Wearable technologies have emerged as the next big consumer electronics market in India and is expected to grow at a fast pace. With Lenovo EGO, we aim to acquire a 15 per cent share of India’s market and establish a fitness network encouraging people to be fitter, healthier and happier.”

Lenovo Ego features

This new digital smartwatch from the house of Lenovo comes equipped with a heart rate monitor which tests heart rate 24/7 while cycling, running and doing other exercises. It tracks sleep patterns as well and assess how well a user is sleeping.

It also features a remote camera option that can take pictures with a single tap. Lenovo’s official statement read, “A smart feature that helps you to take a picture with a single tap on the display screen of the smartwatch. If your phone is in the hands of another person, you can easily click a picture from this digital smartwatch.”

Lenovo claims that the smartwatch can last for 20 days on a single charge. The watch is also 50m water resistant. Lenovo’s official statement read, “With numerous smartphone notifications, this digital smartwatch extends vibrating smart notifications and alerts ranging from phone calls, emails, text messages, and other social media apps.”