Feature phone market is almost as big as smartphone market in the country. A recent report by Counterpoint Research had forecast that smart feature phones will be a $ 28 billion opportunity in the next three years
After announcing its latest feature phone for the Indian market, Lava has now said that it will be offering one year replacement warranty on Lava branded feature phones purchased after 6 March 2019. It is to be noted here that the company is already offering two years replacement guarantee on its Prime series devices.
Tejinder Singh, Head- Product (Feature Phone), Lava International Limited said, “Lava always ensures that we are a brand that is known for its product quality, exceptional features and innovative offers for consumers. Taking our brand promise of reliability forward, we are happy to offer that all Lava phones will now come with one year replacement promise. This unique proposition is a testimony of the durability and quality of our products.”
Feature phone market is almost as big as smartphone market in the country. A recent report by Counterpoint Research had forecast that smart feature phones will account for a $ 28 billion opportunity in the next three years.
Feature phone market size
According to a latest research from Counterpoint’s Market Monitor service, India’s overall mobile phone shipments grew 11 per cent and smartphone shipments grew 10 per cent with feature phones growing faster than smartphones.
Tarun Pathak, Associate Director, highlighting the still important feature phone segment, had said, “This is the first time the feature phone market grew faster than the smartphone market. India remains the largest market in terms of global feature phone volume. India and Middle East are driving the feature phone market, capturing almost 3/4th of global feature phone sales in 2018.”
Pathak added, “India is a fast-growing smartphone market, feature phones remain relevant for a large section of the population. Reliance Jio captured 38 per cent of the feature phone segment in just over year with its compelling value proposition compared to normal 2G feature phones. Additionally, the Jio Monsoon Hungama offer focusing on upgrading 2G feature phone users, helped it to drive sales during the second half of 2018.”