Sony India targets 20 per cent year on year growth


Sony India Managing Director Kenichiro Hibi is in Chandigarh for three days to understand the festive mood. This is Mr Hibi’s second visit to Chandigarh region in past six months. With region having high disposable income, Chandigarh and Punjab are becoming an attractive destination for brands across the spectrum.

Sony India, consumer electronics, Punjab, India

According to Mr.Hibi, Punjab is an important market for Sony India. He further mentioned that Sony is a premium brand player in the country and they will continue to launch products that enhance the customer’s lifestyle. Sony has been committed to Indian market since a long time and have been operating in the country for more than 22 years.

Sony came to India in November, 1994. Sony Corp. is celebrating its seventieth anniversary this year in 2016.

Company has been widening its product portfolio in all its product categories like BRAVIA TV, Xperia Smartphones, Alpha cameras, Professional Business solutions, memory cards, car audio etc.

Sony India considers, BRAVIA as the strongest pillar of its business. Sony was the first one to introduce 4K HDR TVs in India.

Audio is another category which Sony India believes is growing at a rapid pace in this region.

Talking about the Mobile market dynamics Mr Kenichiro Hibi said that it has changed drastically over the past three years. When Sony acquired Ericsson in 2012, there were few major players and the price bracket was not diversified and every player enjoyed a pie of the market. However, in the past three years, the market has become cluttered and many local and foreign vendors have entered India, offering products at even less than Rs.10K.

Mr.Hibi notified that Sony has made a conscious decision not to operate in the volume game as Sony’s objective is to maintain the brand imagery by offering technologically advanced products. Sony has a R&D unit that invests in developing new technology which Sony is putting in their smartphones to achieve a higher level of customer satisfaction.

By Baishakhi Dutta