Astrum Gets Certified by International Trade Council

  • The company’s R&D centre in India registered with Nvidia Inception program
  • Astrum has invested Rs 100 crore in its Andhra Pradesh manufacturing facility

File Photo : (Inauguration of manufacturing facility in Andhra Pradesh) Hong Kong based consumer electronics company Astrum has been certified as “Quality in business standards” by International Trade Council (ITC). To get this certification, Astrum passed through a strict audit covering key sectors, core criteria and over 200 compliance indicators.

Manoj Kumar Pansari, chairman and managing director, Astrum said, “Astrum has always put all the efforts to break the trade-off between innovation, quality and cost. Today we are pleased to be recognized as a Quality in Business standards by the International Trade Council. We at Astrum aims to make people ‘Experience the Difference by constantly focusing on growing wider in all our product category, specially in smart devices.”

Innovation centre in Mumbai

Astrum’s new R&D centre in India has recently registered with Nvidia Inception program as a community member for its coming project. Astrum might launching its first ‘Made in India’ products soon under audio category in the Indian market.

Pansari commented, “We have received a good response from Indian consumers and that has motivated us to invest more in Indian market. With ‘Made in India’, we will be able to offer more innovative products at affordable prices to Indian consumers.”

 Investment of Rs 100 crore

In August, Astrum had unveiled a dedicated innovation centre in Mumbai, Maharashtra and announced the hiring of Yogesh Dhandharia as the director for Astrum Innovations India. It is also developing a manufacturing facility in Tirupati, Andhra Pradesh. The MoU for this was signed last year.

The investment for this center has been Rs 100 crore. The development center will also have a part dedicated to skill development.

As per Astrum, it deals in over 1000 products across 40 categories in 40 countries globally. The company was started in 2008.