Connected Consumer Device Market Set to Record 11 Per Cent Growth in 2020

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  • Smartphones will continue to lead the sales of connected devices both in value and volume
  • Smart Speakers will see high growth in sales as both devices as well as content being made available through them is on the rise
Pic Credits – Max Pixel

According to a report by TechArc, the connected consumer device market in India is expected to record an 11 per cent growth by selling devices worth Rs 3,24,960 lakh crore in 2020.

“Users in India are moving beyond smartphone connectivity and moving to other connected solutions which apart from making them ‘smart’ substantially increase the utility of such devices,” said Faisal Kawoosa, Founder & Chief Analyst techARC.

“Fundamentally, this is being driven by two trends of creating a connected cluster around smartphones, being the hub and adding connectivity in consumer electronics led by smart TVs and smart speakers,” he added.

The report highlighted that smartphones will continue to lead the sales of connected devices both in value and volume. However, with a normal growth outlook for smartphones, equipment manufacturers will explore adjacent products where there is still a lot of headroom for growth.

Wireless buds all set to see ultra-growth

The report stated that wireless buds are all set to see ultra-growth with many brands likely to foray in the segment after Apple’s success in the category. Smart Speakers will see high growth in sales as both devices as well as content being made available through them is on the rise.

Enablers like Amazon’s Alexa are expected to have a greater role in expanding the voice computing market opportunities. Tablet PCs and smart feature phones are the two categories expected to show a continued decline in sales outlook for 2020.

The growth for connected consumers’ devices in 2020 will be driven by cellular and Wi-Fi connectivity to consumer electronics for mass markets making several ‘luxury’ products available to masses during the year, said the report.

The report suggested that the government must intervene to ensure the standardisation and quality control of such devices and go beyond the present quality checks and balances in the interests of consumers. The biggest concern will be of security as there will be several endpoints vulnerable for security exploits for hackers.

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