- TCL’s market share increased by 1.1 percentage points year-on-year to 13.2 per cent
- The operating performance of its overseas markets surged by 132.1 per cent year-on-year
According to Sigmaintell, the shipment of Samsung, TCL, and LG topped in the global top ten TV companies in the first three quarters of 2019.
Among them, TCL’s market share increased by 1.1 percentage points year-on-year to 13.2 per cent, ranking No.2 in the global market. It is the highest growth rate among the top three global TV brands, showing a strong uptrend for TCL in the global market.
The market share of LG shrank by 0.5 percentage points year-on-year. TCL accounted for most of the uptrend in the global TV market, while the market shares of both Samsung and LG stagnated.
A new high
The TV sales volume of TCL Electronics hit a new high by achieving 15.53 million sets, up by 17.9 per cent year-on-year. During the period, the sales volume of TCL brand TVs reached 7.07 million sets in overseas markets, up by 49.8 per cent year-on-year. In addition, the operating performance of its overseas markets surged by 132.1 per cent year-on-year.
In emerging markets, the sales volume of TCL brand TVs in the first three quarters grew by 36.5 per cent year-on-year, while the growth rate in the third quarter even achieved more than 50% year-on-year.
India, Argentina, Australia, Indonesia, Brazil, and Russia are fast-growing markets with sales volume rising by 191 per cent, 99 per cent, 69 per cent, 55 per cent, 47 per cent and 34 per cent, respectively.
Brazilian and Indian markets performed well where the company ranked the top five in terms of TV sales volume. In Australia, the company’s market share for the first time jumped to No.1 in the third quarter. It is expected that TCL Electronics’ global expansion will further boost up its overall business performance.