EFY Exclusive: Cashify Plans to Sell Refurbished Tablets and Gaming Consoles in India
The company will soon launch an e-commerce platform for refurbished gadgets and smartphones in India. Cashify said that it has served more than 13 lakh customers, and has en-cashed...
Bottom’s up! The Growing Trend of Bottom-mounted Refrigerators
Urban Indians are migrating to bigger refrigerators that are bottom mounted, enhancing space and efficiency. Let's explore this trend
May be because of the hot and sultry conditions in many...
Detel Launching LED TV at Prices Below Rs 3,999?
The company, led by Yogesh Bhatia had earlier made news by launching Detel D1 TV at a price tag of Rs 3,999 in India
Detel, a Gurugram based consumer electronics...
Crabtree Plans to Open 100 Experience Stores in India
The Havells owned brand has opened a experience centre in Jalandhar, Punjab. Crabtree said that its experience center is first of kind initiative in India
Crabtree has unveiled first-of-its kind...
Burly Forays Into Washing Machines Market in India
Burly had started its India operation with launch of air coolers in the country. The brand also has plans to launch geysers in the upcoming winter season
Burly, brainchild of...
EFY Exclusive: LG is Entering the Ceiling Fan Market in India
The Korea based company has started mass production of ceiling fans in Greater Noida. LG's sales channel has started receiving first lot of the smart fans
LG is all set...
Flipkart in Talks With Nokia and Motorola For Partnership: Report
The Walmart owned e-commerce giant may be exploring ways to compete against Amazon's growing private label sales in the country
A recent report published by the Business Standard says that...
Refurbished Consumer Electronics e-Commerce? No, Recommerce!
The refurbished electronics products market is seeing a subtle shift from unorganized markets to a formal sector, complete with e-portals and road shows. Is government supporting the stimulus?
To the...
Confirmed: Karbonn’s Jaina Group Holds Sansui Brand License in India
The Jaina group has also inked an alliance with Nakamichi. Nakamichi and Sansui are Japan based consumer electronics giants
Jaina Group, the Delhi based business conglomerate with interests in telecom...
Offline vs Online: When Bricks Take on Clicks
Multibrand stores used to be the place where Indian customers compared and shopped for electronics and home appliances. Now the largest of such retail chains are having to take...

































