- The company is already doing business in many other international markets
- Fanzart is exploring opportunities in both commercial as well as residential markets
Fanzart, India’s first luxury fan brand has started exploring more international markets. The company already retails ceiling fans in India, Nepal, Bangladesh, Sri Lanka, Middle East and Africa.
The company said that it is now looking to explore business opportunities in Europe as well as the Americas. Tarun Lala, executive director, Fanzart, said “We plan on exploring partnerships at multiple levels – Franchising or Distributorship for retail and online as well as partnerships for both residential as well as commercial projects.”
Collaboration with architects, interior designers as well as builders
It is to be noted here that the company has collaborations with a many architects, interior designers and builders in India. Fanzart, apart from showcasing its projects at these businesses, also showcases its products at various big malls in India.
Fanzart’s official statement read, “Serving big brand named hotels, architects, celebrities, and not to forget, online, Fanzart has adopted a multi-pronged approach to expand its global outreach. The association with leading luxury hotels and the attention towards the growing Luxury residential will accelerate company’s growth and strengthen the brand’s position at the international level.”
Tarun Lala added, ““Fanzart has been one of the most reputed and recognized brands in the Indian Markets with growing acceptance from offshore Markets. While the countries that have a history of fans are faster to adopt designer fans, we also see countries like the USA being new potential markets. Fans are becoming more popular due to health reasons (vs air conditioners) as well as their economic efficiency when used along with air conditioners.”
Fanzart plans to release 17 new models this year which will take their total to 100+ models, suiting both residential as well as commercial use cases. The company also offers screen printing, 3D printing and laser printing on ceiling fans.
Author-Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.