- Huawei is entering into a partnership with Micromax Informatics Ltd
- Micromax has seen a sharp decline in its smartphone sales during the last few years
With an objective to expand its customer portfolio and presence in the offline market in India, Huawei Consumer Business group, India, today announced that they are entering into a strategic partnership with Micromax Informatics Ltd. Huawei, along with Micromax will devise fitting strategies that will help the brand gain a stronger foothold in the Indian consumer electronics market.
Tornado Pan, country head (Huawei Brand) Consumer Business Group, Huawei India said “Since our very entry into the Indian market, the brand has been witnessing overwhelming response from all section of consumers. With an aim to be present where our consumers are, we plan to focus on a robust offline distribution network catering to the needs of consumers in urban as well as the rural regions of the country and to make them experience the innovative technology that has won the hearts of customers’ world over.”
Interestingly Micromaz has seen a sharp decline in its smartphone sales in India over the last few years. It is also to be noted here that Micromax had a few China-based companies as OEMs in the past.
Phased expansion plan
Under a phased expansion plan, the idea, as per Huawei, is to be present across the country starting from cities such as Delhi, Mumbai, Pune, Chennai, Kochi, Bangalore, Hyderabad, Ahmedabad, Dehradun, Kolkata and Jaipur will be targeted amongst others. Currently, Huawei primarily sells through retail partners, to reach out to its existing and potential customers across the length and breadth of the country.
Sunil Joon, head, strategy, Micromax Informatics Ltd. said “Over the past decade, Micromax has pioneered the democratization of technology in India – by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. We are pleased to partner with Huawei telecommunications, with this long-term partnership we aim to reinforce our commitment towards consumers in India. Huawei has been consistently coming up with compelling technology focused for the Indian market in the premium device category, together, we aim to move a step closer in solving consumer needs with innovative offerings.”
As per a recent report from IDC, Huawei is the fastest growing smartphone brand in the world. It sold 200 million smartphones in 2018, setting yet another new milestone. It also managed to ship 100 million devices by the end of May, thus reaching the 100 million mark faster than it did last year.
Joon added, “Additionally, we are looking at boosting our services and strengthening our association with our existing and potential customers. The two brands will be seamlessly complementing each other as Huawei has its prowess in the premium smartphones segment and Micromax is popular in mass segment of smartphones.”
Author – Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about playing cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.