IoT is Paving Way For Future of Home Appliances: Eric Braganza

• The company has announced an investment of Rs 3,069 crore for developing its second industrial park
• Haier’s new industrial park will hold an annual capacity to produce two million of refrigerators

Haier joined the second ground-breaking ceremony held by the Uttar Pradesh (UP) government in Lucknow on Sunday. During the event, Union Home Minister, Amit Shah, laid foundation stone of over 250 projects worth Rs 65,000 crore for which MoUs were signed during the UP Investors’ Summit last year. The event also witnessed presence of Uttar Pradesh Chief Minister Yogi Adityanath, the state’s Minister for Industrial Development, Satish Mahana, along with leading industrialists of the country.

Eric Braganza, President Haier India said, “We congratulate the government of Uttar Pradesh for holding the second ground-breaking ceremony and appreciate its vision to make UP a dollar one trillion economy in the coming years. Haier India is pleased to be a part of Uttar Pradesh’s journey towards becoming a global manufacturing hub thereby generating employment in the state. We are committed towards the government’s initiatives and delivering best in-class innovations to our customers.”

Uttar Pradesh a key market for Haier

Understanding that Uttar Pradesh is a key market, Haier said that is investing Rs 3069 crores in UP government’s project to set up its second Industrial Park in Greater Noida. Followed by the company’s first manufacturing plant at Ranjangaon in Pune, the new plant is a part of Haier India’s strategy to meet the rising demand of consumers and generate job opportunities in the state of Uttar Pradesh.

Haier’s official statement read, “With the second industrial park, Haier aims to scale up the production capacity of categories like refrigerators, washing machines, air conditioners, LED panels, and water heaters. Once functional, the new industrial park in Greater Noida will hold an annual capacity to produce two million units of refrigerators, one million units each of LED TVs, washing machines and air conditioners. It will further generate around 4,000 new direct employment opportunities along with over 10,000 indirect jobs in the country. Offering an opportunity for vendors and OEMs (original equipment manufacturers) to scale up and bring about an expanded business with increased local production and lesser dependence on imports.”

During the session, Eric Braganza also presented his views on the growing potential of Internet of Things (IoT) in the Indian market and Haier’s commitment towards Research and Development (R&D) for paving the way for the future of home appliances in India. He further focused on the impact of new age technologies which are shaping the reality for smart homes and the government’s proposed vision of 100 smart cities out of which 11 major smart cities are from UP.

Author – Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about playing cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.