Apple is already struggling with falling global sales. The brand is also facing a ban order on sales of several iPhone models in China
Cupertino-based Apple, famous for iPhone models all around the world, has landed in soup once again. Two plaintiffs have filed a lawsuit against the technology giant alleging that the brand misinformed the customers about screen sizes of its iPhone X series models. The iPhone models in question here include iPhone X, iPhone XS and iPhone XS Max.
This lawsuit against Apple has been filed in the District Court of Northern California. Plaintiffs who filed the suit are seeking class action status against Apple, according to a report published by CNET.
Apple’s ‘It’s all screen’ marketing punchline
The plaintiffs have alleged that Apple’s ‘It’s all screen’ marketing punchline is not true. They are saying that there are notches and some bezels around the screens. They have said that the screen size of iPhone X is only about 5.6875 inches, about .2 inches smaller than 5.8 inches, as claimed by Apple.
They have also said that the 2436 x 1125 pixels resolution is technically incorrect. The notch and corners, as per the complaint, take 120 vertical pixels. Practically, the usable screen area for apps on the iPhone X is only about 1125 × 2195 pixels. This area is about 10 percent less than what Apple has been marketing for its latest series of iPhone variants.
Facing a ban order in China
Apple, which is struggling with falling iPhone sales, is also facing a sales ban order for its models ranging from iPhone 6S to iPhone X in one of its biggest markets, China. China, Hong Kong and Taiwan had accounted for about one-fifth of Apple’s total $265.6 billion sales during the last fiscal year.
We had earlier reported that a court in China had ordered ban on sale of several Apple iPhone models, ranging from the 6S to iPhone X variants, in the country. The ban was ordered as a result of Apple violating two patents of chipmaker Qualcomm Inc. The case includes dozens of lawsuits and is a part of a global patents dispute between these two US-based giants.
Apple has been sued over its products earlier as well. A lawsuit filed in June had claimed that Apple Watch’s screen had a tendency to ‘crack, shatter or detach from the body of the watch.’