Xiaomi has hired 50+ students from IIMs and other business schools, while Samsung has hired 37 as interns
Samsung has picked students from IIM-Bangalore, IIM-Lucknow, IIM-Calcutta, IIM-Ahmedabad, IIM-Kozhikode, XLRI-Jamshedpur and MDI-Gurgaon. The company said that it will be training these interns under IGNITE (Inspiring Growth & Nurturing Interns Towards Excellence) program for a two months period.
Xiaomi, on the other hand, has picked up 50+ students from IIMs and other business schools in India. The announcement was made by Xiaomi’s India MD Manu Kumar Jain on Twitter.
Jain’s tweet read, “Welcoming future leaders to #Xiaomi India! 50+ bright minds from IIMs & other b schools are joining Xiaomi India. Remember – this is a new beginning of whatever you want it to be! At Xiaomi, you can take risks, learn new things & become whatever you want.”
Sameer Wadhawan, Head, Human Resources, Samsung India, regarding the new interns, said, “The next two months would give the interns an opportunity to experience Samsung and its culture. This will give them an opportunity to contribute to some interesting business properties and hone their skills with some of the best in business.” He added that these interns are an investment into the future for Samsung.
Battle for number one smartphone brand in India
Samsung and Xiaomi are competing for the title of number one smartphone brand in the country. A recent report by IDC had said that Xiaomi had led the smartphone market in India during the last year.
Samsung has recently launched its M Series smartphones in India while Xiaomi has debuted Note 7 smartphone models in the country. These devices are battling to woo consumers in the smartphone market here in India. Interestingly, Xiaomi had also announced Redmi Go smartphone in the country.
It is to be noted here that Redmi Go is one among the most affordable smartphones offered by the China-based company in India. Meenakshi, Forecast Analyst, Forrester had earlier told EFY-ACE that Xiaomi may be trying to target the rural smartphone market in India with Redmi Go device.
She said, “Xiaomi understands Indian dynamics quite well. They are not only launching smartphone with cheaper price but also that supports regional languages, key to capture rural market. The objective is likely focused towards capturing feature phone users who are data hungry and are willing to replace their feature phones with smartphones to take advantage of cheaper data plans.”
Xiaomi has also entered other consumer electronics verticals in the country. Apart from smartphones, it is also offering, wireless headphones, sound bars and smart TVs here. It is also highly likely that the company is planning to enter more consumer electronics segments in India.
Hiring fresh minds from top business schools of India may also be a part of the Xiaomi and Samsung’s plans to expand further in the country. It is to be noted here that all these students fall under the millennial generation in the country, and India’s major share of the population falls under that tag too. As per data released by Census of India, 47.9 per cent of country’s population is below 21 years in age.