Samsung Expects Online Market To Rise Over 35 Per Cent In 2020

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  • Samsung’s online business is expected to post over 35 per cent growth – eight smartphones straddling across different price points, tablets and wearables in the post-lockdown period
  • Xiaomi led the tally with a 29 per cent share of the smartphone market, followed by Samsung (26 per cent), Vivo (17 per cent), Realme (11 per cent ), Oppo ( 9 per cent ) and others ( 8 per cent ) in the June quarter
  • Asim Warsi says business, on the other side of lockdown, has been rapid and resurgent and that’s an ode to the fact that mobile phones are a huge part of consumers’ lives and there was a pent-up demand

According to a report, tech giant Samsung shared that it’s expecting its online business in India to grow 35 per cent in 2020 over the last year which is driven by a strong overall demand and success of its M series of devices. The company had introduced its M series of smartphones last year.

With that it is also expecting the cumulative sales from this range to cross USD 3.5 billion by the end of 2020.

Asim Warsi, Samsung India Senior Vice President commented,”Business, on the other side of lockdown, has been rapid and resurgent and that’s an ode to the fact that mobile phones are a huge part of consumers’ lives and there was a pent-up demand.”

Growing over 35 per cent growth

Asim also added that according to the various analyst reports, the industry could be dipping 5-10 per cent or more on the full-year bias. Samsung’s online business is expected to post over 35 per cent growth – eight smartphones straddling across different price points, tablets and wearables in the post-lockdown period.

He also shared that the company would be launching a new smartphone under the M series later this month – M51 – featuring 7,000-mAh battery, 6.7-inch display, Qualcomm Snapdragon 730 processor, 64MP quad rear camera setup and 32MP front camera. It has also been reported that the company has been seeing its online business in India to be more than double in the second half of 2020 versus the year-ago period.

Samsung M series

It has also been shared by Asim that, “the M series has seen its average selling price also grow by 50 per cent. So, post lockdown, demand and interest in M series is very strong. By the end of 2020, in less than 2 years, the M series would be in excess of USD 3.5 billion in consumer facing merchandise value.”

Presently the company has been selling seven devices under the M series. According to research film Counterpoint, smartphone shipment in India declined by 51 per cent year on year just over 18 million units in the June 2020 quarter, impacted by the nationwide lockdown imposed by the Indian government to combat COVID-19.

Key players

Xiaomi led the tally with a 29 per cent share of the smartphone market, followed by Samsung (26 per cent), Vivo (17 per cent), Realme (11 per cent ), Oppo ( 9 per cent ) and others ( 8 per cent ) in the June quarter.

Meanwhile in a separate report, the research firm had said online channels accounted for 43 per cent share of the Indian smartphone sales in the June 2020 quarter and attributed the increase in online channels’ share to a shift in consumer behaviour, which are now preferring contactless shopping experience and practicing social distancing.

Samsung has been quite prominent on online channels which has helped in increasing its share to 25 per cent – highest ever share in online channels.

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