Vivo Launches First Ever Experience Zone in India

  • The company might be targeting expansion in the offline channel with this move
  • Like Oppo, Realme and Oneplus, Vivo operates under the umbrella of BBK

Vivo has announced the opening of its first ever experience center in Chennai, Tamil Nadu, India. The company has partnered with Chennai based Poorvika Mobiles to open this store in the city.

Nipun Marya, Director-Brand Strategy, vivo India said, “At vivo, we give immense significance to the customer experience and that’s why retail has been a vital part of our strategy since the beginning. The launch of our first technology enabled experience zone is part of a more significant objective to redefine customer buying experience and make it more immersive. This experience zone will allow smartphone enthusiasts to meaningfully engage with the vivo products and experience the cutting-edge technology in a familiar environment. We are confident that Poorvika’s acute understanding of the local market will be instrumental in consolidating vivo’s offline presence further.”

Eyeing expansion in the offline channel?

The company may be targeting expansion in the offline channel in India. Like Oppo, Realme and Oneplus, Vivo operates under the umbrella of BBK. It is also to be noted here that while Oppo started as a offline heavy brand, Vivo seemed like BBK’s bet in the offline space as the two brands began their operations in India years ago. However, both the brands have now started expanding in all the channels.

Similarly, Oneplus has also announced that it will start retailing smart TVs at Reliance Digital stores in India. Reliance Digital has more than 1800 stores in India. This also seems as a step by Oneplus to bolster its offline presence in the country. The ongoing Diwali season is known for consumer electronics sales and the company’s might be eyeing good growth in online as well as offline channel.

Uvaraj Natarajan, CEO, Poorvika Mobiles said, “We are glad to associate with vivo India for the launch of their first experience zone. Poorvika has always been a go to destination for the latest in technology. Our partnership with vivo will create a delightful experience for all our customers in the region.”

Vivo has an overall 20.5 per cent market share by value in the Indian smartphone market, making it the second largest offline brand in the country by value as per latest Gfk Q2 report. The brand is currently equipped with a distribution network of 5500+ retail stores across Tamil Nadu, and has over 29 service centers in the state.