China-based Transsion now eying India smartphone market


After strengthening its position in the Indian feature phone market, Chinese conglomerate Transsion Holdings is now looking at capturing a bigger pie of the competitive smartphone segment, the company’s newly-appointed India CEO has stressed, reported ET Telecom.

Transsion Holdings, itel mobile, smartphone, market share, India
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After witnessing rapid growth for the itel brand in the Indian mobile handset market, the company is now focused on creating a bigger space in the Indian smartphone market with a fresh line-up soon, said Arijeet Talapatra, CEO of Transsion India to IANS during an interview on Monday.

The company is set to launch a series of Next-Gen smartphones aligned with the young consumers’ needs in the country. According to a CyberMedia FResearch (CMR) report, over the last one year, itel has emerged as the second largest player in the overall mobile phone market in India, capturing more than 9 per cent market share for 2017.

The company is ambitious of making itel a household name among Indian consumers. Talapatra further said that since the company’s inception in India, they have been on a mission to provide a superior smartphone experience to all our customers through unique service proposition for all our brands.

As the new CEO, Talapatra will lead the development and execution of the company’s long-term strategy with a view to create shareholder value in alignment with the company’s identity. He will be responsible for leading the development and execution of long-term strategies, overall success of the organisation and making top-level managerial decisions.