Bosch Home Appliances Releases An Integrated Campaign On Its Automatic Dryers’ Segment


Bosch Home Appliances releases an integrated campaign on its automatic dryers’ segment. 

Bosch Home Appliances launches a new digital campaign titled ‘Zero% Effort, 100% Drying’ to highlight the benefits of Bosch Dryers in aiding consumer’s daily lives. The campaign highlights how basic chores like drying clothes can be made easier by automating them.

the campaign aims to drive awareness about the dryer category and its various benefits to Indian consumers. In this campaign, Bosch highlights its unique product proposition providing less effort and more convenience while addressing seasonal challenges owing to India’s varied seasons including monsoon and extreme winters which make drying clothes a hindrance across various Indian homes.

The campaign is live across platforms like YouTube, Facebook and Instagram.

Commenting on this Yogesh Rijhwani, ECD Taproot Dentsu said, “We wanted to find an endearing narrative for Indian couples that helps them realise a bitter truth – till the time you don’t get a dryer, you are the dryer. In order to make a case for automated drying, we tapped into our collective memories to find the most relatable experiences we could. Experiences from two lockdowns and many Mumbai monsoons came in quite handy during this process.”