The Samsung M-Series smartphones will be Amazon exclusive in the country. It seems like the company is trying to strengthen its hold in the below Rs 10,000 smartphones category
A recent report published by leading Indian news agency IANS has revealed that Samsung will be launching M10 smartphone at Rs 7,990 and Samsung M20 smartphone at Rs 10,990 in the country. The brand had already confirmed that the M-Series will first debut in India and will be an Amazon exclusive smartphone series.
Upasana Joshi, Associate Research Manager, IDC India, told EFY, “The online channel which contributed to around 39 per cent of total smartphones shipments in Q3’18 cannot be ignored. The launch of M series is indeed a step to counter the affordable segment in the online space, which is currently dominated by Xiaomi, Realme, Honor, etc., as earlier their ‘Galaxy ON series’ has not been able to outpace the Chinese counter parts in the online domain.”
It seems that the Samsung M-Series smartphones are targeted towards capturing the below Rs 10,000 smartphones category in the country. It is to be noted here that Xiaomi sells smartphones in the Rs 6,000 to Rs 30,000 segment in India. Most of these smartphones are in the Rs 8,000 to Rs 10,000 category, the same segment that Samsung M-Series is touted to make a debut in. Realme also has a strong presence in the Rs 6,000 to Rs 15,000 smartphone segment in India. Huawei Honor is gaining a lot of the momentum in the category as well.
Samsung M Series banners already on Amazon India website
The Samsung M-Series banners, already placed on Amazon India website, confirm a tear drop screen and a rear dual camera setup that one of Samsung M-Series smartphones will feature. Rumours also suggest that Samsung will also be launching a 5000 mAH battery M-Series smartphone, and one with three camera setup at the rear. One of Samsung M-Series will also come equipped with brand’s fast charge technology.
Upasana had earlier told EFY, “Samsung currently has J series for low and mid-end price segment, A series for mid premium and S series/Note series for premium segments in India. Usually it is a two-pronged approach by Samsung with J series at the low end and S series for premium category customers. The earlier ‘ON series’ of Samsung which were online exclusive had middling demand till now.”
The South Korea-based tech giant has already announced the construction of the world’s largest smartphone factory in Noida. It had also unveiled world’s largest experience center in Bangalore. The Samsung R&D center in Bangalore is the biggest the brand has outside its home country.
Samsung M-Series smartphones will be unveiled on Amazon on January 28, 2019.