Xiaomi May Soon Launch its First Grooming Product in India

  • Xiaomi’s first grooming product in India may be a beard trimmer
  • The company retails trimmers as well as nose hair cutters in its home country
Mi Trimmer China – (Pic Credit – Ali Express)

Xiaomi may finally be bringing its range of grooming products in India. Rumored to be launched before the end of this month, it is a strong possibility that the company will start retailing its grooming range with a beard trimmer.

Mi India, the official Twitter handle of Xiaomi India, tweeted, “Say no to scissors. Guess what’s coming? Beard But Better.”

Manu Kumar Jain, Global VP, Xiaomi. also posted a pic along with a tweet that read, “Yo!! I am the odd one out among these fine gentlemen. You answer holds the key to the launch of an exciting new Xiaomi India product category. Something that has been designed in India, for India.”

Interestingly, the pic shared by Manu Kumar Jain, has all the people expect him sporting beards! His tweet continued, “Any guesses? Hint in the pics. Say no to scissors. Beard But Better.”

Mi has a whole range of consumer electronics

Though the China headquartered company retails a handful of consumer electronics in India, it has a whole range of consumer electronics that it retails in its home country. Mi has even opened a Mi Store in Bangalore where the company, apart from selling its existing range of consumer electronics, is also showcasing products that it has not launched in India till now.

The company, once it debuts its grooming range in India, will be competing against the likes of Philips, Panasonic, Syska and Nova . It is to be noted here that the consumer electronics grooming products market in the country is highly un-consolidated and there are areas where unbranded trimmers sell more than the branded ones.

India men’s grooming products market, as per Techsci Research, stood at $ 1.4 billion in 2016, and is projected to grow at a CAGR of over 15 per cent, in value terms is expected to reach $ 3.3 billion by 2022. Rising number of consumers with early ageing problems, increasing disposable income and expanding young working population are aiding the India men’s grooming products market.

The report read, “Rapid urbanization and adoption of western culture along with changing lifestyle and awareness regarding the consumption of grooming products to reduce ageing problems, are some of the other factors expected to propel demand for India men’s grooming products over the next five years.”

Author – Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about playing cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.