OnePlus Partners with Redington India Limited to Expand Offline Presence

  • Recently OnePlus had partnered with Reliance Digital stores to sell TVs
  • OnePlus wants to make its presence felt especially in north and northeastern India

OnePlus has entered into a partnership with Redington India Limited to open offline stores across India. It claims that with this partnership it will be able to make customers experience and buy the latest OnePlus from offline stores spread pan India.

Vikas Agarwal, general manager, OnePlus India shared, “As India continues to be a significant market for us, we look to partner with the best of market players who share a similar global vision like us to bring top-notch international quality of service to our customers across the nation. Therefore, we are excited to partner with Redington (India) Limited in an effort to bring the best of our premium product experience to our offline based customers throughout India.”

Northern and northeastern parts of India

Redington is a global IT and mobility distributor for tech brands like Apple and Google for Indian market. OnePlus says the partnership will boost its presence in northern and northeastern parts of India in towns like Chandigarh, Agra, Lucknow, Patna and Ludhiana, Guwahati, Bhubaneshwar, Kolkata Jaipur, Indore, Raipur and Bhopal. The company is also planning to operate 100 new OnePlus Experience Stores across top 50 cities by the year 2020, with special focus on tier II cities.

Ramesh Natarajan, joint chief operating officer, Redington (India) limited said, “Our distribution expertise, in a complex and diverse market like India, provides necessary ammunition to lend further creation of value to a fast-growing brand like OnePlus. Redington (India) Limited, is delighted in partnering with OnePlus for distribution of OnePlus mobility range of products. With our distribution expertise and OnePlus brand recall, we aim to strengthen the offline presence for OnePlus in the best possible manner, resulting in OnePlus becoming a mainstream product for the masses.”