- Honor registered 100 per cent year-over-year growth in May
- Huawei and Honor differ in terms of channel strategy and how the two companies operate in terms of the target audience
According to a report by IANS, Huawei’s sub-brand Honor said that investment in research and development is yielding fruits, leading to its continuous growth despite a setback it faced due to the US-China trade war.
James Zou, President, Overseas Marketing and Sales at Honor, told IANS that in 2019 when most of the technology brands suffered a decline in China, Honor registered 100 per cent year-over-year growth in May. They faced a setback due to a trade war with the US. But still, US tech companies are willing to work with us.
Working on 6G
He further stated that Honor and Huawei work just like the automobile brand BMW and Mini. Both of us share all the research and development investments together and only differ on the basis of our planning and operations. They are set to roll out our 5G devices globally. Going ahead they have already started working on 6G when most of the companies are struggling with 5G.
He added that Huawei and Honor differ in terms of channel strategy and how the two companies operate in terms of the target audience. Huawei targets the premium segment. Honor is focusing on manufacturing more smart and connected devices.
Recently, the Trump administration has given a new 90-day extension to Huawei to do business with US companies. Earlier Huawei had got a 90 days extension in August 2019. The US had blacklisted Huawei as it felt Huawei was engaged in activities contrary to US national security or foreign policy interests.