One Parent Different Brands: It’s All in the Target Audience

Ever wondered why a same company launches products under different brands? Yes there are benefits of being able to differentiate between target audiences but the benefits just do not...

Realme Launches C11 2021 In India

The Realme C11 2021 has a 6.5-inch HD+ LCD panel with a resolution of 720 x 1600 pixels, a water drop notch, 89.5 per cent Screen-to-body Ratio The...

AC And Refrigerators Sales Witness Washout During Peak Season Amid Second Covid Wave

According to CEAMA, the entire month of May, which is a period for peak sales of cooling products, would be almost a washout for the industry Sales of air conditioners...

Homegrown pTron Debuts Into Smart Watch Space with ‘Pulsefit’ Series 

pTron Pulsefit P261 Smartwatch features a 1.54-inch curved display with a metal casing and a 240 x 240 HD resolution Domestic audio accessories brand pTron has announced the launch of...

Skullcandy Launches Indy ANC True Wireless Earbud

It will take the pre-orders at its website from March 25th onwards The earbuds use Skullcandy Active Noise Cancelling technology with customisable Personal Sound via the Skullcandy App Skullcandy...

Orient Electric Launches New Range of Emergency LED Lights

The range includes LED bulb, LED Batten, LED Recess Panel and Bulkhead which can be used as regular lighting source and when power cut happens, they automatically switch to...

Xiaomi Introduces 80W MI Wireless Chargng Technology

Xiaomi, as per a latest report by Counterpoint Research, slipped to number two position for the first time since Q3 2018 with four per cent YoY decline Xiaomi has introduced...

LG to Launch Tone Free HBS-FN7 True Wireless Earbuds in India Soon

The earbuds will be available at US$ 194 (INR 14,215 approx.) The product features Active Noise Cancellation and UVnano charging case HBS-FN7 will be available in two basic...

Anker Launched Eufy HomeVac H11 Pure Vacuum Cleaner in India

The product will be retailed at INR 3,999 The device will be available for purchase via Flipkart The Vacuum Cleaner is equipped with Ozone Air Purification Technology Eufy by...

Boat’s Watch Storm to go on First Sale from Tomorrow

The product will be available at a discounted price of INR 1,999 The smartwatch will be retailed via Flipkart only The device features 9 sports modes and 24x7...

New Products

AXL-World launches – X-Fit M57 Full Touch Smart Watch

The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...

LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022

Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company Consumer electronics company LG Electronics India said...

OnePlus To Expand Smart TV Lineup In India

Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...

People

Satish N.S Appointed As Haier India President After Eric Braganza Retires

Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza. Braganza's...

Manish Sharma to be Appointed Chairman of Panasonic India

Manish Sharma is currently associated with Panasonic India as president and CEO Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Rumors

Boat Heading Towards its Initial IPO Offering

Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures Home grown consumer electronics startup is planning...

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...