Hindware’s CEO Explains Company’s Entry into Air Coolers Market in India
Hindware, a bathroom fitments brand, has recently entered air coolers market in India
Hindware’s consumer products division has been constantly investing in marketing and branding initiatives from last...
Offline Retailers Should Try Retailing New Categories: Shashi Arora
Shashi Arora (SA), CEO, Lloyd, in an exclusive conversation EFY Group, shed light around the connection between different channels and consumer electronics sales in India. He is of the...
One Year Young Brand, Rs Five Crore Revenue on Diwali
The company informed that 90 per cent of these revenues came from the offline channel
Gizmore has recently forayed into new consumer electronics business verticals in India
Gizmore, an...
Our Margin Figures For Retailers are 40 to 50 Per cent: Riversong
The company's R&D unit is already working on Internet of Things (IOT) products and plans to bring out one more IoT product by the end of next quarter. Riversong is...
Kodak Aims to Have 35,000 Billing Points in India
Kodak, as a TV brand, is looking to add more retailers, distributors and dealers to achieve its aim of penetrating 18,000 pin codes in the country
Avneet Singh Marwah, Director...
Sub-standard Grey Market is the Biggest Challenge in India: PTron
The company said that it has sold more than 2.5 million units of PTron mobile accessories in various categories like wired earphones, Bluetooth headsets, Bluetooth speakers, chargers, and smart...
Imported Machines Help Phixman Maintain 24 Hours Turnaround Time: Shaad Rahman
Shaad Rahman (SR), CEO and founder, Phixman, in an exclusive conversation with EFY Group, shed light on how Phixman can pick up, service, repair and deliver gadgets within 24...
Embedding IoT in Home Appliances is Our Latest Strategy: Bosch and Siemens
The company, apart from focusing on internet of things and smart features, has also deployed ‘Hardware Plus’ strategy in India
BSH, with its brands Bosch, Siemens and Gaggenau will be...
Software Algorithm of Tecno’s Smartphone Cameras is Optimized for Indian Skin: Arijeet Talapatra
Transsion Holdings owned Tecno has been making a lot of waves in the smartphone market in India recently. Electronics For You spoke to Arijeet Talapatra and tried to decode...
Envent Will Expand Thomson in the Offline Channel Post Diwali: Sukesh Madaan
Envent Worldwide has recently acquired brand license for retailing Thomson audio products in India
Thomson TVs are retailed by SPPL under a brand license contract in India since...

































