“The government should simplify the process of setting up manufacturing plants in India”
India's consumer electronics market is highly competitive, with big and small players entering the domain regularly. Yet, India has barely touched the tip of the iceberg in terms of...
Embedding IoT in Home Appliances is Our Latest Strategy: Bosch and Siemens
The company, apart from focusing on internet of things and smart features, has also deployed ‘Hardware Plus’ strategy in India
BSH, with its brands Bosch, Siemens and Gaggenau will be...
Kodak Aims to Have 35,000 Billing Points in India
Kodak, as a TV brand, is looking to add more retailers, distributors and dealers to achieve its aim of penetrating 18,000 pin codes in the country
Avneet Singh Marwah, Director...
Envent Will Expand Thomson in the Offline Channel Post Diwali: Sukesh Madaan
Envent Worldwide has recently acquired brand license for retailing Thomson audio products in India
Thomson TVs are retailed by SPPL under a brand license contract in India since...
Sub-standard Grey Market is the Biggest Challenge in India: PTron
The company said that it has sold more than 2.5 million units of PTron mobile accessories in various categories like wired earphones, Bluetooth headsets, Bluetooth speakers, chargers, and smart...
Hindware’s CEO Explains Company’s Entry into Air Coolers Market in India
Hindware, a bathroom fitments brand, has recently entered air coolers market in India
Hindware’s consumer products division has been constantly investing in marketing and branding initiatives from last...
Consumer Electronics are Moving Towards Smart Features: Fingers CEO
Fingers is one of the youngest smartphone accessories brand in India
The company is focusing on capturing 10 per cent of this market in next three to four...
Our Margin Figures For Retailers are 40 to 50 Per cent: Riversong
The company's R&D unit is already working on Internet of Things (IOT) products and plans to bring out one more IoT product by the end of next quarter. Riversong is...
Foxsky is Targeting Rs 1000 Million Revenue Via Partnership With Amazon
Foxsky has partnered with Appario Retail and Cloudtail recently
The company informed it has generated Rs 800 million during this year from the offline channel
Foxsky will start retailing...
Burly Wants to Capture Air Cooler Market Via Regional Marketing: CEO
The company has plans to launch geysers and washing machines this year. It is targeting to be a full-fledged white appliances company by 2020
Burly, the brainchild of...

































