Court Orders Snapdeal to Restrain From Selling Casio Products
The order was made against a case filed by Casio
Fake Casio products were busted in Kolkata earlier this year
Due to the rampant increase in consumer complaints received...
Exclusive: Cashify is Buying Used Smartphones at a Metro Station in Delhi
Cashify also sells refurbished smartphones in the country
It had recently opened its first experience store in Faridabad
Cashify seems to have taken used smartphone buying strategy to the...
Reasons Why Unbranded Air coolers Sell More Than Branded Ones
Higher margins to retailers is one of the topmost reasons
Next in line is the low maintenance cost involved
Sales of air coolers have skyrocketed beginning this month due to...
Experience Stores: Touch it, Try it and May be Buy it?
Gartner has recognized a new niche technology: CX or customer experience, but major Indian appliance retailers are way ahead in creating such "engaging" marketing
Gartner's 2019 Customer Experience Innovation survey,...
Mi Third Biggest Online Smartphone Sales Channel in Q1 2019: Counterpoint
The China-based smartphone brand, as per Anshika Jain, research analyst, Counterpoint, is looking to focus on its own e-commerce portal for selling smartphones in the country
Smartphone Shipments from the...
Ways Consumer Electronics Retail Chains Take on National Leaders
Large retail chains have subtle (and not so subtle) ways to position their own store brands against global and national biggies
Last week on this page we reported on how...
Flipkart in Talks With Nokia and Motorola For Partnership: Report
The Walmart owned e-commerce giant may be exploring ways to compete against Amazon's growing private label sales in the country
A recent report published by the Business Standard says that...
Offline vs Online: When Bricks Take on Clicks
Multibrand stores used to be the place where Indian customers compared and shopped for electronics and home appliances. Now the largest of such retail chains are having to take...
Retail Store Chains in India are Using Tablets to Improve Customer Experience
Two-thirds of surveyed sales persons believe that if they are equipped with tablets, they could provide better customer service and improve the shopping experience
Major retail stores in India, especially...
Smartphones Re-seller Fraud Hurting Sales Channel Ecosystem: Research
The research said that a substantial number of smartphones sold by the likes of Amazon and Flipkart are actually sold in the offline market
Smartphones have become one of the...

































