Court Orders Snapdeal to Restrain From Selling Casio Products

The order was made against a case filed by Casio Fake Casio products were busted in Kolkata earlier this year Due to the rampant increase in consumer complaints received...

Exclusive: Cashify is Buying Used Smartphones at a Metro Station in Delhi

Cashify also sells refurbished smartphones in the country It had recently opened its first experience store in Faridabad Cashify seems to have taken used smartphone buying strategy to the...

Reasons Why Unbranded Air coolers Sell More Than Branded Ones

Higher margins to retailers is one of the topmost reasons Next in line is the low maintenance cost involved Sales of air coolers have skyrocketed beginning this month due to...

Experience Stores: Touch it, Try it and May be Buy it?

Gartner has recognized a new niche technology: CX or customer experience, but major Indian appliance retailers are way ahead in creating such "engaging" marketing Gartner's 2019 Customer Experience Innovation survey,...

Mi Third Biggest Online Smartphone Sales Channel in Q1 2019: Counterpoint

The China-based smartphone brand, as per Anshika Jain, research analyst, Counterpoint, is looking to focus on its own e-commerce portal for selling smartphones in the country Smartphone Shipments from the...

Ways Consumer Electronics Retail Chains Take on National Leaders

Large retail chains have subtle (and not so subtle) ways to position their own store brands against global and national biggies Last week on this page we reported on how...

Flipkart in Talks With Nokia and Motorola For Partnership: Report

The Walmart owned e-commerce giant may be exploring ways to compete against Amazon's growing private label sales in the country A recent report published by the Business Standard says that...

Offline vs Online: When Bricks Take on Clicks

Multibrand stores used to be the place where Indian customers compared and shopped for electronics and home appliances. Now the largest of such retail chains are having to take...

Retail Store Chains in India are Using Tablets to Improve Customer Experience

Two-thirds of surveyed sales persons believe that if they are equipped with tablets, they could provide better customer service and improve the shopping experience Major retail stores in India, especially...

Smartphones Re-seller Fraud Hurting Sales Channel Ecosystem: Research

The research said that a substantial number of smartphones sold by the likes of Amazon and Flipkart are actually sold in the offline market Smartphones have become one of the...

New Products

AXL-World launches – X-Fit M57 Full Touch Smart Watch

The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...

LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022

Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company Consumer electronics company LG Electronics India said...

OnePlus To Expand Smart TV Lineup In India

Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...

People

Satish N.S Appointed As Haier India President After Eric Braganza Retires

Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza. Braganza's...

Manish Sharma to be Appointed Chairman of Panasonic India

Manish Sharma is currently associated with Panasonic India as president and CEO Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Rumors

Boat Heading Towards its Initial IPO Offering

Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures Home grown consumer electronics startup is planning...

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...