Affordability Driving Sales in Men’s Grooming Products
Male grooming products market is expected to exceed $3.3 million by 2022
Xiaomi is the latest company to enter this vertical in India
Male style statements in this country...
Apple Store in Delhi Using an AI Bot to Drive User Experience
Users visiting this Apple store are greeted by an AI Bot
Shaurya Seth feels that the shift from sales outlets to experiential hubs is inevitable
Cafe Tresor in Connaught...
Ceiling Fans: The Next Big Business Opportunity in India?
Ceiling fans are now being perceived as status symbols by many consumers
Consumer electronics heavyweight LG has also entered the ceiling fan market
Brands are so positive that...
Consumer Electronics Companies Offering Pest Control Benefits!
Crompton says its LED bulb can kill bacteria
LG is incorporating mosquito away technology in ACs and TVs
AC, TV, even LED lamp brands have started selling products that...
Reasons Why Unbranded Air coolers Sell More Than Branded Ones
Higher margins to retailers is one of the topmost reasons
Next in line is the low maintenance cost involved
Sales of air coolers have skyrocketed beginning this month due to...
Lighting Majors Using Different Tactics to Woo Millennial Home Owners
Wipro ties up with multiple foreign tech partners; Havell addresses pain of putting up new light points; Philips breaks out into a riot of colours and more
A TV Commercial...
Experience Stores: Touch it, Try it and May be Buy it?
Gartner has recognized a new niche technology: CX or customer experience, but major Indian appliance retailers are way ahead in creating such "engaging" marketing
Gartner's 2019 Customer Experience Innovation survey,...
India Second Biggest Internet Consumer: Good News for ACE Industry?
Amazon's Echo Show 5 is perfect example for other smart device makers
Making smart devices affordable should be the focus as internet as already affordable
Mary Meeker’s 2019 Internet...
Sony Aims to Double Large Screen TV Sales in India
Sony has announced offers themed around the ongoing cricket world cup
The company had recently moved its smartphone business out of the country
Sony India has launched two different...
Smart Homes Bigger Opportunity than Smart Cities?
As Indians aspire to 'smarten' their homes, global and local brands vie for piece of the automation action
While many cities who have received generous grants from the centre under...

































