Particular Brand Willing to Pay Lakhs to Attack Mi K20: Anuj Sharma

Mi's head of marketing through this personal Twitter handle made this statement Xiaomi is launching its K20 smartphone series on 17 July 2019 Xiaomi's head of marketing Anuj Sharma,...

Mitsubishi Electric has Opened Three Exclusive Showrooms in Gujarat

These three showrooms were opened during August 2019 As of now, Mitsubishi Electric India has opened more than 140 exclusive showrooms in India Mitsubishi Electric has opened two exclusive...

Success Story: Retail Manager to Owner of Three Sony Brand Stores

Manish Chauhan started working in the consumer electronics space in 2004 Today he owns three Sony brand shops and one multi-brand outlet in premium malls Manish Chauhan, owner, Sony...

Madhav Sheth Drops Another Hint About Realme’s IoT Plans

Realme, as per a Counterpoint Research Report, grew 255 per cent over the last year Xiaomi has also been focusing on its smartphone+AIoT strategy since the beginning of...

US Consumer Electronics Brand Westinghouse Electric Enters India With SPPL

The Noida-based SPPL already has a branding licence for international brands which includes Blaupunkt, Thomson, Kodak and White-Westinghouse Westinghouse Electric Corporation, a US-based consumer electronics brand, has ventured into the...

Brands Driving the Air Purifier Market in India

Thanks to massive levels of air pollution, urban India has unlocked a new market segment – air purifiers. From ultra premium to value-for-money, everyone has come on board A recent...

Samsung Still on Top in the Global Smartphone Market, Huawei Building Momentum

The IHS Markits report said that Samsung’s negative growth from 2018 has spilled into 2019, with the company’s shipments declining 9 percent year-over-year in the first quarter Following four consecutive...

Creating Win-Win For Consumer Electronics Companies and Rural Consumers

Consumer electronic companies and finance organisations are tying up to make essential consumer electronics available at easy payment options in rural areas There are uncountable number of finance organisations, banks...

Offline Smartphone Brand Yuho Has a New Brand Ambassador

Sapna Choudhary has a large fan following in states of Haryana, Rajasthan and Uttar Pradesh She was one of the participants in the Bigg Boss show last year Yuho...

Sharp India Aiming Rs 70 Crores Revenue This Diwali: Kishlay Ray

The company has yesterday launched smart kitchen appliances and commercial air purifier in India Kishlay Ray told EFY Group that Sharp India will focus on omni-channel sales strategy Sharp...

New Products

AXL-World launches – X-Fit M57 Full Touch Smart Watch

The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...

LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022

Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company Consumer electronics company LG Electronics India said...

OnePlus To Expand Smart TV Lineup In India

Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...

People

Satish N.S Appointed As Haier India President After Eric Braganza Retires

Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza. Braganza's...

Manish Sharma to be Appointed Chairman of Panasonic India

Manish Sharma is currently associated with Panasonic India as president and CEO Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Rumors

Boat Heading Towards its Initial IPO Offering

Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures Home grown consumer electronics startup is planning...

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...