- Vinay Electrical Solutions is looking to add to its strong network of 10000+ trade partners and electricians
- The company has a manufacturing facility located in Daman, India
Vinay Electrical Solutions is eyeing 500 crore revenue by the end of 2022. The company is slated to cross 260 crore in revenue by March 2020. This indicates a 40 per cent jump in its revenues from the previous year.
“Three years ago, we envisioned our 2022. That vision spurred our efforts to make changes across branding, marketing and product strategies. We also focused on penetrating challenging geographies like the North east. We have been successful in executing our growth strategy across India and have placed our faith in our partners and stakeholders to take the brand to the masses, stated Kunal Nandu, director, Vinay Electrical Solutions.
Looking to add more trade partners
This growth, as the company informed, has been on the back of rapid penetration in India including tier three and tier four markets. It launched new products including wiring devices, LED lighting, security systems & accessories as well as new categories like home automation.
The company is looking to add to its strong network of 10000+ trade partners and electricians and its eight strategic depots to meet the demands of 26 states across the country. The company has also been able to tap the North – East market and enter new states.
“We see ourselves as partners to the Digital India vision of the Govt. of India and we believe home automation to play a major role in achieving that vision. We are expecting our home automation systems to do really well in urban and even tier two India,” informed Dhiren Chheda, director, Vinay Electrical Solutions.
App called Vibe
In terms of the product portfolio, the company has launched tech-enabled home automation product range and systems that can be operated through a mobile phone from anywhere using their app called Vibe. The company has a two lakh sq.ft. manufacturing facility in Daman, India.
“Being in the electrical solutions industry for over five decades truly helps us to understand the challenges in the market and its changing demands while being rooted to our core values of Passion, Innovation and Excellence. An Indian conglomerate is set to break the prestigious 500 Cr club of the electrical industry,” added Nandu.