Vivo to Take Experience Stores Count to 600

  • Vivo is aiming to open 250 experience stores in 2020
  • The company, as per an IDC report, climbed to the second slot and registered 96.5 per cent YoY growth in 4Q19

China-based smartphone brand Vivo has opened experience store in Thane, Mumbai. The company has plans to open 250 experience stores this year. Overall, Vivo aims to open 600 experience stores.

“Keeping customer centricity at the core, we at vivo strive to offer our customers unique retail experiences. The offline channel has been an essential part of our GTM strategy, and we shall continue to invest in this channel. We intend to launch more than 250 exclusive stores in 2020, taking the total number to 600,” added Nipun Marya, director, brand strategy, Vivo India.

20 experience stores in metros in state capitals

The brand further plans to open 20 such stores in metros and state capitals. The recently opened one in Thane, is the first one in Mumbai, Maharasthra.

“Kasa kai Mumbai? Excited to be back in one of my favourite cities in the world! We just launched our our flagship Experience Center in Thane today and I couldn’t be happier. This is our small way of saying Thank you to Vivo fans, for all your love! We hope you enjoy it,” read a tweet posted by Marya.

Vivo is a part of the BBK group

Interestingly, Vivo brand is a part of the China-based BBK group. The brand, as per a report by IDC, climbed to the second slot, surpassing Samsung with massive 96.5 per cent YoY growth in 4Q19. It also became the leader in the offline channel, ahead of Samsung on the back of multiple price drops across major models in Nov/Dec’19 to clear off inventory post-Diwali, clubbed with attractive channel schemes in 4Q19. The continued focus on its offline channel, despite the exclusive line-up in online channel and presence across price segments, led to this phenomenal rise in 2019.

Vivo, Oppo and Realme, held more than 36 per cent shipments market share. The figures for Oneplus, one of the BBK’s smartphone brand in the premium space, are not added to the same. Vivo, Oppo, Realme and Oneplus are all smartphones brands operated by BBK.