Samsung eyes larger pie in TV market

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South Korean electronics behemoth Samsung is targeting a sizeable 35 percent market share in the Indian TV industry by the end of this year, on the back of new product launches and value-added service initiatives. Currently, the company commands a market share of 31 percent.

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Sharing the company’s vision with DH, Samsung Vice President (Consumer Electronics Business) Rajeev Bhutani said that Samsung is constantly investing in R&D to launch new products, but want to remain committed to all screen sizes and price-points.

Bhutani mentioned that the 32-inches and below TV segment has remained static in the country since the last couple of years, while the 40-inches and above category has emerged as the belly of the industry, holding a share of 45 percent, and growing at 40 percent. Samsung claims a market share of 35 percent in the latter segment.

New TV viewing experienceAccordingly, Samsung has set out on a new product offensive, launching its innovative QLED TV in India — with sizes ranging from 55- to 75-inches, and priced in the range of Rs 3,14,900 to Rs 24,99,900.

In the second half of this year, Samsung will be launching The Frame, an ‘arty’ TV concept. Bhutani informed that they made significant investments in building logistics, distribution and a robust retail line. He further states that as a specific focus on speedy customer service, they have deployed 535 service vans across 6,000 taluks in the country.

By Baishakhi Dutta

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