Share in India’s Smartphone Market at 21.4 per cent: Vivo

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  • Vivo secured year-on-year (Y-o-Y) growth rates of 48 per cent in terms of volume
  • The smartphone maker has emerged as the top brand in 10k-15k price point in the second quarter of this financial year
Source: Vivo Website

According to a report by ET Telecom, Vivo has informed that it has reached its highest ever share in India’s smartphone market at 22.5 per cent in terms of value and 21.4 per cent in volume in the quarter ending September 2019.

“Our market share in India has witnessed a constant rise over the past several months, and the latest GFK numbers are a testament to the constant acknowledgment of our efforts by our customers. We shall continue to surprise smartphone lovers and continue to focus on creating a seamless experience, “ said Nipun Marya, Director-Brand Strategy, Vivo India.

As per a report by GFK, Vivo secured year-on-year (Y-o-Y) growth rates of 48 per cent in terms of volume and 33 per cent in value at a time when the industry grew at 11 per cent and 9 per cent in volume and value respectively.

Emerged as the top brand

According to the institute’s report, the smartphone maker has emerged as the top brand in 10k-15k price point in the second quarter of this financial year and the first model of its recently launched S series- Vivo S1 has also become the highest-selling model in 15k-20k price segment in September.

Vivo is also evaluating the prospects of starting exports from its Indian facilities. The company recently rolled out phase 1 of the manufacturing facility in WTC Tech Zone, Greater Noida, Uttar Pradesh, taking its annual manufacturing capacity to 33.4 mn units. The facility will produce 8 million devices annually.

Also, the BBK electronics-owned company has added 2000 names in its employee roll. The company also plans to add another 5000 employees as part of the second phase of the expansion plan which is likely to roll out by the middle of next year. Vivo’s existing manufacturing set-up in India has a capacity of 25 million units per annum and a workforce of 8000 people.

 

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