Karbonn Group to Bring Back Sansui Brand in India: Report

  • The report claims that Kabonn will start retailing Sansui branded consumer electronics from July 2019
  • Jaina Group also holds brand license of Japan based Nakamichi consumer electronics group

A report published by The Economic Times (ET) claims that Karbonn has brought license to retail Sansui branded consumer electronics for a period of five years in India. The report further says that Karbonn will relaunch Sansui televisions, home audio products, refrigerators, washing machines, split air-conditioners and small kitchen appliances in India starting July 2019.

Interestingly, Sansui and Nakamichi are originally a Japan-based consumer electronics brand. Videocon India was the holder of Sansui brand license for last 17 years in India.

Sansui owners did not renew license with Videocon

The ET report claims that Sansui owners did not renew the license with Videocon last year. It is to be noted here that the brand license had expired sometime after last Diwali. Sansui owners, as per the report, did not renew the license fearing financial crisis at Videocon.

Karbonn is planning to retail Sansui products through offline stores and Flipkart in the country. It is a string possibility that Karbonn may use its existing dealers and retailers network in the country. It will also be interesting to see which sales channel Karbonn focuses on first.

Appointment of Amitabh Tiwari?

Karbonn had last month appointed Amitabh Tiwari to its leadership team in the country. Amitabh, before joining Karbonn was the CEO of Skyworth consumer electronics brand in India. It is to be noted here that Tiwari was earlier heading Kelvinator and Sansui in India. He may now be given the command of Sansui under Karbonn.

Jaina Group, one of the partners in Karbonn, had earlier grabbed a license to retail Gionee smartphones in the country. Videocon now holds rights to only Hyundai electronics in India. Similary, Philips is now being retailed by TPV in the country.