For the first time ever, Realme is organising an online live sale of its latest smartphone in India today
Realme, a smartphone brand owned by BBK, had announced the launch of Realme 3 Pro smartphone few weeks ago. The smartphone, which rivals the likes of Xiaomi Note 7 Pro and Samsung M30 in the country, features Qualcomm Snapdragon 710 SoC and a ultra hd 64 MP camera mode.
Now, the China based brand has announced a slew of offers that seem targeted towards driving Realme 3 Pro sales in the country. A recent report by Canalys Research had said that Realme had shipped 1.3 million devices during Q1 2019 in India. Rushabh Doshi, research director at Canalys has mentioned that offline expansion will be the real struggle for Realme in 2019.
Madhav Sheth, CEO, Realme India, tweeted, “12 hrs to go as Speed Awakens Rm3pro will go on sale at 12 noon today. Fast charging, fast processor 2.2ghz, super slow mo, triple SIM slot, amazing camera, big battery, Wideline L1 and many more features. All yours at 13999+offers. Will you be fast enough to grab?”
Realme offers on Realme 3 Pro smartphone
Today, is the first time that Realme is organising an online sale for its latest smartphone in India. Realme 3 Pro smartphone, will go on live sale in the country via Flipkart’s portal and Realme’s India website starting 12 PM. The phone will ne available in 4GB RAM + 64GB ROM and 6GB RAM + 128GB ROM options. Realme has priced the 4GB RAM + 64GB ROM variant at Rs 13,999, while the 6GB RAM + 128GB ROM has been priced at Rs 16,999 in India.
Launch offers for this smartphone purchased via Flipkart include Rs 1000 cashback on using HDFC bank debit and credit cards. The same cashback applies on EMI transactions voa HDFC banck as well. Users who purchase this latest Realme smartphone using Mobikwik online wallet, will be eligible for cashback of up to Rs 1500. First 1,000 customers purchasing the smartphone through Realme’s online store will get free Realme Buds.
Realme’s offline expansion challenge
Doshi mentioned that Realme’s struggle in 2019, will be the offline channel. It is to be noted here that unlike Oppo and Vivo, Realme does not enjoy a good offline sales channel in India.
Doshi contined, “To win in the offline channel, Realme will need to meet margin expectations, fund retailers to prioritize Realme, and invest in advertisements, banners and brand ambassadors. A mix of these forces is necessary to boost demand for the brand, as well as encourage retailers to stock and sell its phones. But Realme needs to be mindful of the fast-shifting channel landscape in India. Traditionally offline-focused vendors, such as Samsung, are pivoting to online quickly. A quick withdrawal of Samsung from the offline channel will result in accelerated consolidation, adding unwanted risk to channel expansion investments.”