Realme says uppercase ‘R’ signifies the brand’s aspiration to provide quality products and the logo change is mainly to attract the younger generation
Smartphone maker, Realme has announced about its business expansion plan in 7 countries in Asia with its new series of smartphones and a fresh logo. Launched this year in May, the brand has been able to draw nearly 3 million sales and is gearing up to introduce an upgraded brand visual identity system and logo.
New design to attract youngsters
The new design has merged circles, squares and triangles forming an uppercase ‘R’ which the company says ‘R’ signifies the original aspiration of the brand in providing the youth with quality products and the lowercase “r” signifies young people’s true selves. It has been designed by Eddie Opara, partner and chief designer at design consultancy Pentagram and Sky Li, CEO and founder, Realme believes that the logo change will help youngsters relate to and feel a sense of emotional identity and belonging. He was quoted saying, “Realme hopes to create a symbol for young people through the new brand logo.” He added that as a global, youth-facing smartphone brand, Realme continued to introduce new products that feature a stylish design and a powerful performance.
Madhav Sheth, CEO, Realme India, said that RealMe’s new logo would pose as a major tool to connect with the youngsters.
Malaysia, Thailand, Philippines, Cambodia in South Asia and three other countries in the Middle East and North African regions will soon see the new logo and smartphone ranges.